Meat Chef is a retail business that offers Meat Products of Pork. Beef and Chicken and also Processed meats. Meat Chef owners are; Cherry Anne Mugas, Lyka Tubera, and Justine Urge. The partners decide to put up a Meat Business because of the desire to be successful after some years of operation. The owners also know that Meat Business can provide greater return on Investment and the owners also want to provide better satisfaction to consumers as Marketing students. Meat Chef name is derived from its offering. The word “Chef” is associated with the Mini restaurant that Meat Chef also provides. Meat Chef will be considered as three-in-one providing the Mini Restaurant, Kiddie place and the Meat Shops itself.

            The colors of the logo of Meat Chef are Red, White and Black with an associated meaning for the business. Red is used to symbolize Blood to shows that Meat Chef only offers the Freshest products, red also is use to stimulate people to make quick decisions and build an emotional commitment in terms of the unique shopping experience that Meat Chef provides. White stands for cleanliness and safety and Black stands for power. Meat Chef wants to be the leading Meat store nationwide through continuously serving the customer wants and needs and exceeding customer satisfaction.  In the logo also it shows the main products of Meat Chef which are the beef, chicken and pork. It also include a picture of the Chef to symbolize for the mini restaurant it provides and the “Delicious sign” stands for the three classes of our target market which are the lower, middle and upper class. It also symbolizes for the three-in-one elements of the Meat Chef. It also includes the “Omega sign” which symbolizes for the superiority of service through customer relationships and the value it bring to each of the customer until the last part of the buying process.